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About
two years ago, Biotest ventured into the food-bar business with peanut butter
and lemon-flavored Grow! protein bars.
The Grow!
bar was full of extremely high quality protein — protein that wasn't supplied
largely by collagen. The Grow! bar was also unique in that it didn't contain a
whole lot of glycerin. Furthermore, the bar didn't practice any labeling hijinks;
it didn't try to convince people that glycerin wasn't really a carb. On a scale
of 1 to 10, its flavor rated about a 7.
While the Grow!
bar took advantage of every high-tech food-manufacturing tool in existence, we
couldn't compete with the Detour and U-Turn bars that were introduced about the
same time. While the latter two bars used low-quality proteins and excessive amounts
of sugars and other undesirable ingredients, they tasted like Snickers bars.
What
the public really wanted was simply a candy bar in the guise of a protein, or
"health" bar.
What a disaster. So we retreated
to lick our wounds.
We've spent the last two years
researching, innovating, revising and tinkering with a new bar. The goal was to
build a bar that was high-tech and exceptionally delicious.
Biotest's
new high quality bar is now here. The Metabolic Drive Bar comes in two delicious
flavours, Chocolate Chunk and Peanut Butter Crunch.
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